Social media has become a key tool for Museums to stay relevant, however, organizations can struggle with it. Social media platforms offer opportunities to reach new audiences and increase brand awareness. Hear how the Neville Public Museum has used Instagram and Facebook to connect with their community. Learn tricks to grow your following, use Instagram Stories, and create engaging content to reach your intended audiences and encourage them to be brand ambassadors.
Lisa Kain earned her BA in History from the University of Wisconsin-Stevens Point and her MS in Anthropology, as well as a Museum Studies Certificate, from the University of Wisconsin-Milwaukee. After working in North Dakota as a museum director, Lisa returned to her hometown of Green Bay and is currently the Curator at the Neville Public Museum. Lisa joined the WFM board in 2017 and is on the marketing workgroup.